The Gin Guild is a spirits industry body that represents the gin industry as a whole, supported by the four major gin distilling companies: Bacardi, Diageo, William Grant and Sons and Pernod Ricard. We aim to promote the gin category across the globe, enhancing its image and widening its appeal to worldwide consumers. We don’t promote individual brands; we want to bring together the broadest range of products and producers, as well as everyone associated with the wider industry, to create a forum for all those involved in gin production, sales, marketing, distribution and the bar trade.