
We are pleased to announce that Angela Oliver, Chief Executive of the British Florist Association, has joined the TAF Board, following her election at our AGM, held on Thursday, 17th July 2025, at the Railway Industry Association in London. TAF Members have also reappointed Ellen Daniels, CEO at the British Compressed Gases Association
Angela brings a wealth of experience leading a dynamic, creative sector and has been a passionate advocate for independent businesses and professional standards within the floristry industry. Under her leadership, the British Florist Association has played a pivotal role in promoting skills, sustainability, and visibility for florists across the UK.
Her appointment strengthens TAF’s ongoing commitment to ensuring broad and inclusive representation across our Board, bringing together voices from associations of all sizes, sectors, and specialisms.
“I’m delighted to be joining the Trade Association Forum board at such an exciting time. As TAF continues to strengthen its role and support for trade associations across the UK, I’m looking forward to contributing to its important work and getting started with the team. I hope to bring a fresh perspective and help drive meaningful progress for our member organisations.”
- Angela Oliver
“It’s a privilege to be re-elected to the TAF Board, working collectively to drive TAF’s vital work to champion the value of trade associations to government, industry and the wider public. I’m also looking forward to supporting important initiatives including STEM, and highlighting the work of women within membership bodies through initiatives such as the Women In Trade Associations Powerlist.”
- Ellen Daniels
We are delighted to welcome Angela and re-welcome Ellen to the Board and look forward to their contributions as we continue to support and champion the UK trade association community.