Women in Trade Associations

The 2025 WiTA Powerlist

The 2025 Selection Panel

Thank you to our judges for selecting the 2025 Powerlist!

Nicola Bates (Head Judge)

CEO, WineGB

Lucy Monks

International Affairs Director, FSB

Liz Banks

Campaigns Director, CBI

Julia Garvey

Vice Chair of TAF and Acting Director General, BESA

Aoife Doherty

TAF Secretariat

TAF, FSB and CBI are proud to be led by strong female champions and to be supported in our respective organisations by brilliant women at all stages of their careers.

It is our shared ambition to support our own staff and other inspirational women in trade associations to be powerful advocates for diversity and inclusion in their sectors and more widely to support and encourage female business leaders and entrepreneurs.

The 2025 Powerlist is kindly supported by Vuelio.

Amanda Brandon

Director of Member Engagement, BVRLA

Andrea Ellison

Director, Ground Source Heat Pump Association

Angie Hills MBE

Head of Destinations, ABTA

Ann Swain

Global CEO, Association of Professional Staffing Companies

Anna Rogers

Director, International Development, TheCityUK

Anna Scothern

Chief Executive Officer, National Home Improvement Council

Antonia Grey

Head of Policy and Public Affairs, British Metals Recycling Association

Ayça Donaghy

CEO, The Lighting Industry Association

Briony Krikorian-Slade

Principal, Payments, UK Finance

Bettina Rigg

Assistant Director, British Aviation Group

Carla Johnson

Chief Marketing Officer, National Residential Landlords Association

Caroline Hamilton MBE

Chief Executive, Safety Assessment Federation Ltd

Caroline Larissey

Chief Executive, Executive Organization: National Hair and Beauty Federation (NHBF)

Caroline Millar

Sector Lead, Scottish Agritourism

Celia Charlwood

Head of Government Affairs, Make UK

Charlotte Lee

Chief Executive Officer, Heat Pump Association

Chika Muorah

Head, Eurasia, Middle East and Africa, TheCityUK

Chloe Straw

CEO, AudioUK

Christiana Stewart-Lockhart

Director General, EISA (The EIS Association)

Clare Bottle

CEO, UK Warehousing Association

Deb Murphy

Head of Operations, Freelancer and Contractor Services Association (FCSA)

Debbie Waldron-Hoines

Consultant CEO, Flexographic Industry Association

Debbie Walker

Director General, British Holiday and Home Parks Association

Dhara Vyas

Chief Executive, Energy UK

Diane Lloyd

Event Director, STAA - the Short Term Accommodation Association

Dids MacDonald OBE

Chair and Co-Founder, Anti Copying in Design (ACID) 

Dimitra Rappou

Executive Director: Sustainable Products, Confederation of Paper Industries

Dr Hannah Shimko

Managing Director, Gift Card and Voucher Association

Dr. Jo Twist OBE

Chief Executive, BPI

Elaine Morton

Head of Legal, Conduct Risk & Financial Crime, BSA

Elizabeth Field

Chief Executive Officer, The Personal Investment Management and Financial Advice Association (PIMFA)

Ellen Daniels

Chief Executive, British Compressed Gases Association (Ellen is employed by this Association)

Emma Banymandhub

Event Director, The Payments Association

Emma English

Executive Director, British Educational Travel Association (BETA)

Emma McClarkin OBE

Chief Executive, British Beer and Pub Association

Erica Malkin

Communications Director, Stove Industry Association

Fiona Campbell

CEO, Association of Scotland's Self-Caterers (ASSC)

Gemma Reyes

Marketing & Digital Director, REC

Georgina Waite

CEO, Association of Business Mentors

Geraldine Bolton

Chief Executive, Confederation of British Metalforming

Grace Smithen

Marketing & Events Director, Railway Industry Association

Hannah Gurga

Director General, The ABI

Hannah Moxon

Director of External Affairs, Rail Partners

Hayley Sedgwick

COO, Innovate Finance

Helen Brocklebank

Chief Executive, Walpole

Helen Dent

Chief Executive, British In Vitro Diagnostics Association (BIVDA)

Helen Dickinson OBE

CEO, British Retail Consortium

Isabella Murfin

Director General, Country Land and Business Association

Janine Hirt

CEO, Innovate Finance

Jennifer Pheasey

Director of Public Affairs, HTA (Horticultural Trades Association)

Jo Power

Head of Communications & Membership, International Powered Access Federation (IPAF)

Jodi Berg OBE

Chair, National Residential Landlords Association

Julia Turner

Executive Director, Wood Recyclers' Association

Julie Lilley

CEO, FSB

Juliette Sanders

Chief Communications Officer, Energy UK

Karen Betts OBE

Chief Executive, The Food and Drink Federation

Kate Jennings

CEO, Association of Consultancy Engineering

Kate Nicholls

CEO, UKHospitality

Kate Shoesmith

Deputy Chief Executive, REC

Katie Gallagher

Managing Director, Manchester Digital

Katie Kelleher

Technical and Development Officer, Construction Plant-hire Association (CPA)

Kelly Maddison

UK Membership Director, Make UK Defence

Kim Ashmore

Memberships Director, The Association of Serviced Apartment Providers (ASAP)

Kim Bayley

CEO, ERA, the digital entertainment and retail association

Lila Thompson

CEO, British Water

Lisa Hayley-Jones

Director of Policy and Government Affairs, Advertising Association

Lisa Kingman

Head of Financial Protection, ABTA - The Travel Association

Lisa Wainwright MBE

CEO, Sport and Recreation Alliance

Luella Trickett

Executive Director, Medical Devices, Value and Access, Association of British HealthTech Industries

Marianna Peet

Learning and Development Manager, Builders Merchants Federation

Meeka Walwyn-Lewis

Head of Marketing and Operations, BPIF

Meera Chindooroy

Deputy Director, Campaigns, Public Affairs and Policy, NRLA (National Residential Landlords Association)

Michelle Riddalls OBE

CEO, PAGB, the consumer healthcare association

Nicole Paley

Deputy CEO - Communications & Animal Welfare, UK Pet Food

Paula Macfarlane

Solicitor, ABTA

Pip Wilkins

Chief Executive Officer, British Franchise Association

Rachel Aldighieri

Chief Executive Officer, Data and Marketing Association

Rachel Barber Mack

Executive Director, Media Smart

Rosina Robson

Director of Policy and Public Affairs, NHBF

Sabrina Fox

CEO, European Leveraged Finance Association

Sally Edgington

CEO, AXREM

Sally Walmsley

Magazine and Digital Editor, NRLA

Samira Braund

Defence Director, ADS Group Ltd

Sarah Garry

Chief Executive, Property Care Association

Sarah Hormozi

Head of Science and Education, UK Pet Food

Sarah Poulter

CEO, CIWM (the Chartered Institution of Wastes Management)

Sarah Ward

Executive Director, European Healthcare Investor Association

Sayra Tekin

Director of Legal, The News Media Association

Seema Grantham

Sector Manager - Houseware & Small Electrical and Director of Sales for Exclusively Show, BHETA

Sharon Hockley

Head of Communications, National Farmers Union

Shazia Ejaz

Campaigns Director, REC

Shevaun Haviland

Director General, British Chambers of Commerce

Sophie Jones

Chief Strategy Officer, BPI

Sue Daley OBE

Director, Technology and Innovation, TechUK

Tamzen Isaacson

CEO, Management Consultancies Association

Tracey Shelley

CEO, BCECA

Verity Davidge

Director of Policy & Public Affairs, Make UK

Vicki Hughes

Board Member and Technical Lead, Wood Recyclers' Association

Vicky Read

CEO, ChargeUK

Yselkla Farmer

CEO, BEAMA

The 2025 Powerlist is sponsored by Vuelio!

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