TAF Membership Engagement is the SIG for membership professionals in TAF member associations.
Membership Special Interest Group Mission Statement
To support and empower membership professionals across UK Trade Associations by shaping and sharing best practices that enhance member engagement, retention, growth, and value, ensuring that membership contributes to the financial viability of the association and delivers meaningful impact both for members and the wider industry.
The group focuses on four key pillars of membership excellence:
· Benefits & Value
· Retention & Engagement
· Recruitment & Growth
We recognise the following common challenges in membership engagement:
· Engaging Passive or Less Active Members
· Limited Resources
· Demonstrating Value
· Reaching the Right People
We stay connected via 3-4 meetings per year and email groups. Open to all TAF member staff with an interest in membership management.
If you would like to join, please get in touch with the TAF Secretariat.
Membership Engagement Co-Chairs:
- Gaynor Pates, Wood Recyclers Association
- Alan Murray, CEO, The British Safety Industry Federation
- Paul Smith, Membership Manager, National Association of Jewellers
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