About this event
In an era of rapid change, trade associations need the tools and processes to identify emerging trends and respond strategically. This webinar introduces the Trend Radar, a practical and visual method for capturing, communicating, and acting on key industry signals and strategic choices.
Through a case study from the National Association of Jewellers (NAJ), participants will learn how to apply this approach in their own organisations.
You will learn:
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How to work with internal teams and committees to identify and develop relevant trends and challenges
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Techniques for mapping and prioritising trends to support decision-making
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Approaches to digitalising trend maps for better visibility and communication
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How the NAJ is using this process to shape and deliver its long-term strategy
Speakers:
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Ben Massey, TAF Board Member & Chief Executive, National Association of Jewellers
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Sakari Nisula, Head of Customer Success and Foresight, FIBRES
This session is ideal for association leaders and strategists looking for a structured way to bring foresight into planning and member engagement.
This webinar is for TAF members only.
