About this event
The association and membership experience is no longer defined by annual renewals or one-size-fits-all communications. Members now expect seamless, personalised interactions — and associations that fail to adapt risk losing relevance.
In this forward-looking TAF members webinar, Cantarus explores how associations can embrace digital transformation to craft intuitive, connected member journeys that mirror the best of consumer experiences, from onboarding and engagement to renewal and advocacy.
We will share practical examples of how associations are streamlining journeys across websites, CRMs, apps, and communities — and how small steps can deliver big gains in member satisfaction, retention, and lifetime value.
The webinar will explore:
- What today’s members expect from digital interactions
- How to map and optimise key member journeys
- Where to start with journey orchestration — even without a big budget
- Examples of digital journeys that drive real impact
This webinar is for TAF members only.
